#cognitive-bias
2 article(s)
The Framing Effect: Why How Something Is Said Changes What You Decide
Ninety percent fat-free sounds better than ten percent fat, even though they're identical. The framing effect shows how much our choices depend on wording rather than facts.
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The IKEA Effect: Why We Overvalue the Things We Build Ourselves
We place far more value on things we've had a hand in making — even a wobbly flat-pack shelf. The IKEA effect explains why our own effort can quietly cloud our judgment.
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